Monetrix. values your privacy and takes it seriously. We are dedicated to safeguarding your personal information. Monetrix Inc. operates an advertising marketplace that provides advertising solutions to publishers and advertisers in Europe, the United States, Latin America, and Asia. Publishers utilize our advertising solutions to monetize their ad spaces, either directly or through Monetrix Inc.’s advertising demand partners.
Advertisers or their intermediaries, such as media agencies, run advertising campaigns through Monetrix Inc.’s advertising solutions on the websites or apps of our publishing partners. Our advertising technology uses data to enhance online advertising relevance and for ad delivery and reporting purposes.
Scope of this Privacy Policy Monetrix Inc, understands the importance of privacy and is committed to transparency and control over data usage in online advertising. This privacy policy explains Monetrix Inc’s data practices, including how we collect, use, process, and share data obtained through our advertising services (referred to as the “Services”). This policy specifically applies to Monetrix Inc’s Services and does not cover data practices related to our website, Monetrix.ai, which is governed by separate Terms of Use.
As used in this policy, “personal data” refers to any information that can directly or indirectly identify a particular Monetrix Inc customer, consumer, or their household.
User Identification Monetrix Inc. does not collect or process personal information such as names, addresses, workplaces, dates of birth, email addresses, or phone numbers, hardware-based identifiers like UDID or MAC Address, or sensitive targeting categories as defined by the European Interactive Digital Advertising Alliance (EDAA) in the European Economic Area (EEA) and under other applicable laws (e.g., religion or political opinions).
To deliver personalized and non-personalized ads effectively, Monetrix Inc. employs three methods to identify users based on the device they use, whether they access our Services on the web or mobile, and their operating system:
Cookie-based Identification: Monetrix Inc. uses cookies on users’ web and mobile browsers. These cookies are alphanumeric identifiers that are created on devices through web browsers for record-keeping purposes. Cookies help identify users and store randomly generated identifiers to recognize their browsers across visits.
Cookie-less Identification: In cases where cookies cannot be used, Monetrix Inc. employs identification based on IP address non-reversible encryption, browser, and device characteristics. This method allows Monetrix Inc. to identify users effectively for reporting, targeting, and ad frequency capping purposes.
Advertising ID: For mobile applications, Monetrix Inc. uses its software development kit (SDK) technology to identify users’ advertising IDs. This includes the Google Advertising ID for Android devices and the IDFA for Apple iOS devices.
What Information Do We Collect? We do not collect personal information directly from users. Instead, we collect data through web tags on publisher web pages or through our SDK within publisher mobile apps. We automatically collect the following information about your use of our Services through tracking technologies like cookies, pixel tags, beacons, and embedded scripts:
Identifiers: IP address, advertising ID for in-app use.
Geolocation Data: On the web and mobile web, we collect non-precise location information at the country and/or city level derived from user IP addresses. For mobile apps, precise geolocation (latitude/longitude) may be transferred to our SDK if a user opts in, but we do not store or use this data; it may be passed to third-party partners for advertising purposes.
Internet or Other Electronic Network Activity Information: This includes page URLs, browser information (e.g., browser name and version), device information (e.g., device type, OS, device unique ID for applications), network carrier information, mobile application information (e.g., application name, application ID), and user interactions with ads (e.g., clicks, installations), which may be recorded and stored by Monetrix Inc. advertising partners.
Data Use We use the information collected for various business and commercial purposes, including:
Targeted Advertising: We use data to tailor ad delivery based on user profiles, such as interests, location, device, or page content.
Traffic and User Interaction Analysis: We employ data for monitoring and reporting campaign delivery for advertisers and publishers, as well as for internal business analysis.
Ad Delivery: We may share part of the user profile with programmatic buyers to facilitate their advertising campaigns.
Service Improvement: Data helps us enhance our Services and technology, including the training of our ad delivery algorithms.
Cross-Device Experience: We use data to provide a consistent experience across users’ different devices or browsers.
Customer Service: Data may be used to address disputes, feedback, or other issues related to our Services.
Debugging and Error Resolution: We use data to resolve issues that impact the functionality of our Services.
Protection and Compliance: Data may be used to protect our rights and property, comply with legal obligations, detect and prevent fraud and illegal activities, and enforce agreements.
Short-Term Activities: Data may be used for short-term internal purposes related to our Services or ongoing relationships with users.
Insights: We may utilize data to provide aggregated insights at the level of advertising campaigns or markets.
Sale of Personal Information Monetrix may use data to serve clients and enhance its products and services, which may be considered a “sale” under the California Consumer Privacy Act (CCPA). Advertisers and publishers working with Monetrix should include a “Do Not Sell” link on their websites to comply with CCPA requirements as interpreted by the California Attorney General.
Opt-Out of Interest-Based Advertising from Cookies You can opt out of Monetrix Inc. collecting information via cookies about your Internet visits by clicking the “OPT OUT” link. An opt-out cookie will be added to your browser and device, but it will only work in the browser and on the device where you opt out. Please note that the opt-out cookie will be removed if you clear your browser’s cookies.
Opt-Out of Interest-Based Advertising on Mobile Devices Android and iOS devices allow you to opt out of sharing information for interest-based advertising in mobile applications. Instructions for doing so can be found here.
Data Retention Monetrix Inc. retains user data for up to 12 months from the date of collection. For financial and statistical purposes, we may also store aggregated and non-personal data for longer periods. IP addresses are stored in a private security log for four months. Our cookies are retained for up to 365 days after the last user interaction with our services. We adhere to industry security standards to protect data, although no security measures can provide absolute guarantees.
Changes to Our Privacy Notice If we make any changes to this Privacy Notice, we will post those changes on this page.
How to Contact Us If you have any questions regarding this Privacy Notice or your privacy rights, please feel free to contact us at business@monetrix.ai.
MonetriX values your privacy and takes it very seriously. This Privacy Notice is designed to outline our identity, the collection, sharing, and use of personal data, as well as how you can exercise your privacy rights. This Privacy Notice specifically pertains to personal data collected through our website, https://www.monetrix.ai/ (“Website”).
In this context, “personal data” refers to any information that can identify, relate to, describe, be associated with, or be linked to a specific Monetrix Inc. customer, consumer, or their household.
If you have questions or concerns about how we handle your personal data, please contact us using the contact details provided at the end of this notice. Please note that we may update or modify this privacy policy, and any revisions will be posted on this page.
Information You Provide Voluntarily: We collect personally identifiable information, including identifiers such as your name, phone number, company name, and email address, directly from you when you choose to enter it on our website, for instance, when you complete the “Contact Us” form.
Information We Collect Automatically: When you visit our Website, we may automatically gather information from your device. This automatically collected information may encompass your IP address, device type, unique device identification numbers, browser type, broad geographic location (e.g., country or city-level location), and other technical details. We may also collect data regarding how your device interacts with our Website, including the pages you access and the links you click.
Information Obtained from Third-Party Sources: Monetrix Inc. utilizes cookies or similar technologies to collect data, including cookies and web beacons. If you wish to opt out of cookie-based technologies, click here.
Any personal data collected from you may be used for the following purposes:
Personalizing your online experience to better respond to your individual needs.
Debugging, identifying, and repairing errors to ensure the functionality of our services.
Enhancing our website based on feedback and information received from you.
Improving our customer service to more effectively address your inquiries, applications, and support needs.
Administering surveys or other website features.
Sending emails or other communications.
Any other purpose for which you have provided informed consent.
Note: If you wish to stop receiving emails or communications from us, you can contact us at business@Monetrix.ai, and we will remove you from our database.
We employ various security measures to maintain the security of your personal data. These measures are designed to provide an appropriate level of security considering the risk associated with processing your personal data. However, please be aware that internet transmission is not entirely secure, and we cannot guarantee the security of your information.
No, we do not use cookies.
Sharing of Information with Third Parties:
We do not sell, trade, or otherwise transfer your personal data to external parties. This excludes trusted third parties who assist us in operating our website, conducting our business, or providing services to you, provided that these parties agree to keep your information confidential. We may also disclose your information if we believe it is necessary to comply with the law, enforce our site policies, or protect the rights, property, or safety of ourselves or others. Visitor information may be shared with third parties for marketing, advertising, or other purposes.
We may disclose your personal data to the following categories of third parties:
Our group companies, third-party service providers, and partners who process data for us, including support for the delivery, functionality, or security of our Website.
Any competent law enforcement body, regulatory agency, government entity, court, or other third party where disclosure is necessary due to applicable law or regulation, to establish or defend our legal rights, or to protect your vital interests or those of others.
Actual or potential buyers (and their agents and advisers) in connection with an actual or proposed purchase, merger, or acquisition of any part of our business, provided that the buyer is informed that they must only use your personal data for the purposes outlined in this Privacy Notice.
Any other person with your consent for disclosure.
Your personal data may be transferred to and processed in countries other than your country of residence, which may have different data protection laws. Some of our servers are located in the USA, and our group companies and third-party service providers operate globally. When we collect your personal data, we may process it in any of these countries.
In cases where Monetrix Inc. transfers your personal information outside the European Union, we ensure that the organization receiving it provides adequate safeguards, such as adherence to the EU Privacy Shield Framework, execution of EU Standard Contractual Clauses for data transfer to third countries, or another lawful basis for the transfer to a third country.
We retain personal data collected from you as long as we have a legitimate business need to do so, such as providing requested services or complying with legal, tax, or accounting requirements. When there is no ongoing legitimate business need, we will either delete or anonymize your data or, if this is not feasible (e.g., due to data stored in backup archives), securely store and isolate your data from further processing.
For more information on our use of legitimate interests, please see our Legitimate Interest Claim .
On occasion, we may include third-party products or services on our website. These third-party sites have separate and independent privacy policies, and we are not responsible for their content or activities. We strive to protect the integrity of our site and welcome feedback about these sites.
Our Website is intended for a general audience and is not directed at children under the age of 13. We do not knowingly collect personal information, as defined by the U.S. Children’s Online Privacy Protection Act, from children. We also do not knowingly “sell” the personal information of minors under 16 years old who are California residents, as defined by the California Consumer Privacy Act.
Data protection laws in Europe differentiate between organizations processing personal data for their own purposes (controllers) and those processing personal data on behalf of others (processors). Monetrix. acts as a controller for personal data collected through your interactions with our Website.
The legal basis for collecting and using the personal data described above depends on the specific data and the context in which it is collected. We typically collect personal data based on one of the following legal grounds: our legitimate interests (not overridden by your rights), necessity for performing a contract with you, or your consent. In some cases, we may have a legal obligation to collect personal data from you.
If we request personal data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise whether providing your personal data is mandatory, along with the possible consequences of not providing it. If we collect and use your personal data based on our legitimate interests, we will specify those interests.
For more information on our use of legitimate interests, please see our Legitimate Interest Claim .
You have the right to access, correct, or delete any personal data we have collected about you. You also have the right to data portability and to restrict or object to our processing of your personal data. Additionally, you have the right to request that we do not process your personal data (or share it with third parties) for marketing purposes or purposes significantly different from the original purpose or any subsequent purpose you authorized. You may withdraw your consent at any time for data processing based on your consent.
To exercise any of these rights, please contact us as outlined in the “How to Contact Us” section below and specify the right you wish to exercise. We will respond to your request within 30 days and may require specific information to confirm your identity and process your request. If we have processed your personal data on behalf of a client, and you want to exercise your rights regarding that data, please contact the client directly. If you prefer to make your request through us, please provide the client’s name on whose behalf we processed your data, and we will refer your request to them.
Please note that we retain information as necessary for the purposes for which it was collected, and we may continue to retain and use information even after receiving a data subject request for our legitimate interests, such as complying with legal obligations, resolving disputes, preventing fraud, and enforcing agreements.
If you have concerns about our compliance, you can contact our Data Protection Officer at business@Monetrix.ai. You also have the right to file a complaint with your local data protection regulator.
For more information on our use of legitimate interests, please see our Legitimate Interest Claim .
Our Website is primarily intended for job applicants and business clients. Information collected is strictly related to either your status as a job applicant or your role as an employee, owner, director, officer, or contractor of a business conducting due diligence regarding Monetrix.
California residents can request (i) a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the previous year, and (ii) a list of the categories of third parties to whom such information was disclosed. To make such a request, contact us at the email or postal address provided in the “How to Contact Us” section below and specify that it’s a “California Shine the Light Request.” We may need additional information to verify your identity and will respond to requests once per calendar year.
As a California resident, you have choices regarding the sale and sharing of your personal information.
If we update this Privacy Notice, we will post the changes on this page.
If you have any questions about this Privacy Notice or your privacy rights, please contact us at business@Monetrix.ai.
The Data Controller for your personal data is Monetrix. For information about other Data Controllers in the Monetrix, please email business@Monetrix.ai.